The Only Choice for Specific Equipment Dealership Operations Training and Consulting.
After-sales departments, service, parts, and the people who manage them are where dealerships make or lose their margin after the equipment leaves the lot. OEM training programs are product-focused by design. They will teach your technicians the machine. They will not teach your service team how to function under the pressure that the machine creates when it goes down at the wrong time of year. That is what Iron Excellence programs are built to do.
Services Available
The full Project SquawkBack experience, delivered on-site at your dealership or a venue of your choice. For teams of any size up to 20.
What's Included
Full two-day Project SquawkBack curriculum
Printed participant workbook for every attendee
All facilitation materials and scenario resources
On-site facilitation
$600USD / $800CDN / participant
8–20 participants
For dealer groups or OEM organizations running the program across multiple locations or territory teams.
Everything in Standard, Plus
Customized scenarios using your actual dealership context
Volume pricing on subsequent workshops
Custom branding of material
Priority scheduling
Volume pricing available. Contact for a quote.
Availability - TBD
The full Project SquawkBack curriculum delivered virtually — designed for teams spread across multiple locations or territories.
Planned Format
Full Project SquawkBack curriculum — all 9 modules
Digital participant workbook included
Live facilitation across 4 half-day sessions
Available to participants across Canada & USA
Planned Launch: Summer 2027
Analyze, strategize, develop, and implement change actions to improve department performance.
Special focus on fixed operations, absorption, and expense management.
Temporary department management services are available while developing or recruiting critical team members.
Spots Extremely Limited
Analyze, strategize, develop, and implement change actions to improve department performance.
Special focus on service, warranty, and technical training.
Temporary department management services are available while developing or recruiting critical team members.
Spots Extremely Limited
Analyze, strategize, develop, and implement change actions to improve department performance.
Special focus on modernization of work flows, application of AI tools, and adoption of digitization.
Temporary department management services are available while developing or recruiting critical team members.
Spots Extremely Limited