When Corey Jackson Walks Into Your Service Department, He Has Already Seen the Problem, Probably a Dozen Times.
The agricultural equipment industry has no shortage of technical training. OEMs invest heavily in product knowledge programs, and most dealerships send their technicians through them. What that investment does not produce is a service department that functions well under pressure, one where the technician communicates clearly, the service manager leads rather than firefights, and the parts counter treats every interaction as a retention opportunity. That gap is not an accident. It reflects what OEM training is designed to do, which is to produce product competence. It is not designed to produce operational performance. That is what Iron Excellence is built for.
The training gap costs dealerships money in ways that rarely appear as a line item. A mishandled customer conversation during a warranty dispute costs a relationship and sometimes a unit sale. A service manager who avoids direct feedback lets underperformance compound until it becomes a staffing problem. A parts department that runs on institutional habit rather than intentional process becomes a bottleneck at exactly the wrong time of year. These are not hypothetical costs; they are consistent patterns observed across dealerships at every scale, in every territory. Iron Excellence was founded to address them with training that is specific, practical, and built by someone who has worked every part of the system.
Iron Excellence Training Solutions serves dealerships across Canada and the United States. Programs are delivered on-site, designed around your team, and built to produce outcomes you can observe in the department within weeks of completion, not quarters.
Meet our Founder
Corey Jackson
-
Corey Jackson, R.S.E.
FOUNDER | TRAINER | AG EQUIPMENT TECHNICIAN
-
Corey Jackson grew up on a farming operation in Alberta. He understands equipment downtime the way anyone who grew up farming does, not as a service metric, but as a concrete problem with a cost that lands on the family before it lands on the dealer. That understanding shaped the way he approached every role that followed: the wash bay, the parts warehouse, the service bay, and eventually the management and OEM positions, where he could see the entire system at once.
His career arc covers the full breadth of ag equipment dealership operations. He started at ground level, parts, warehouse, and technician work, before moving into service management and eventually into OEM territory. From 2018 to 2021, he served as Field Support Manager at Kuhn North America, working directly with dealer networks across Western Canada on product support and service operations. From 2021 to 2024, he held technical and training roles at CNH Industrial, with responsibility for dealer development and service department performance. He holds a Red Seal Endorsed Journeyperson Agricultural Equipment Technician.
The pattern that emerged across every role was consistent. OEM training programs are thorough on the product. They cover technical specifications, repair procedures, and warranty processes in detail. What they do not cover and what almost no formal training in the industry covers is the people dynamics that determine whether a service department actually performs. How a technician handles a customer who is frustrated and wrong. How a service manager gives direct feedback in a shop environment without losing credibility. How a parts manager builds the kind of internal relationships that reduce friction and keep throughput moving.
Iron Excellence Training Solutions was founded to close that gap with training developed by someone who has observed it from every position in the org chart, across hundreds of dealerships, over more than two decades in the industry.
