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Straight Talk for Dealer Meetings, Conventions, and Industry Events
Most industry speakers have studied the equipment business. This one has worked it — from the wash bay to service management to OEM field engineering. Iron Excellence Keynotes bring two decades of dealership and manufacturer experience to your stage, backed by original research from Project SquawkBack, an ongoing North American study of what farmers, dealers, and OEMs actually say about after-sales support.
No recycled corporate leadership deck. No motivational filler. Every talk is built from inside the ag equipment industry and lands with the people who live it — dealer principals, service and parts managers, technicians, and OEM territory teams.
Signature keynotes:
The Two-Dollar Bolt — How small failures become catastrophic ones, in machines and in dealership culture. The ownership talk that gives your whole organization a shared vocabulary.
Why Technicians Really Quit — The attrition crisis is not a wage problem; it's a management and culture problem. What the data shows, what it costs, and what the dealerships that keep their people do differently.
What the Farmer Actually Said — Original findings from Project SquawkBack. What customers, dealers, and OEMs each believe about after-sales support — and the expensive gaps between them.
Formats: Keynote (45–60 min), conference breakout session, dealer meeting address, panel participation, trade school and association events
Audience: Dealer association conventions, OEM dealer meetings, trade shows, manufacturer events, agricultural and trade education programs
Serving: Canada and the United States
The outcome: A room that leaves with something to do Monday morning — not just something to feel
Straight Talk for Dealer Meetings, Conventions, and Industry Events
Most industry speakers have studied the equipment business. This one has worked it — from the wash bay to service management to OEM field engineering. Iron Excellence Keynotes bring two decades of dealership and manufacturer experience to your stage, backed by original research from Project SquawkBack, an ongoing North American study of what farmers, dealers, and OEMs actually say about after-sales support.
No recycled corporate leadership deck. No motivational filler. Every talk is built from inside the ag equipment industry and lands with the people who live it — dealer principals, service and parts managers, technicians, and OEM territory teams.
Signature keynotes:
The Two-Dollar Bolt — How small failures become catastrophic ones, in machines and in dealership culture. The ownership talk that gives your whole organization a shared vocabulary.
Why Technicians Really Quit — The attrition crisis is not a wage problem; it's a management and culture problem. What the data shows, what it costs, and what the dealerships that keep their people do differently.
What the Farmer Actually Said — Original findings from Project SquawkBack. What customers, dealers, and OEMs each believe about after-sales support — and the expensive gaps between them.
Formats: Keynote (45–60 min), conference breakout session, dealer meeting address, panel participation, trade school and association events
Audience: Dealer association conventions, OEM dealer meetings, trade shows, manufacturer events, agricultural and trade education programs
Serving: Canada and the United States
The outcome: A room that leaves with something to do Monday morning — not just something to feel